Praise for The Analytic Hospitality Executive
"Given the complexity of the hospitality industry today, developing some kind of analytical capability is no longer a luxury, it is a necessity. Our analytics programs have delivered great results. With Kelly's guidance in this book, you too can get started on the journey to a strategic analytic culture."
—Gail Mandel, CEO, Wyndham Destination Network
"This is a wonderful book for any hospitality executive who cares about data and analytics. The book describes the application of analytics across various disciplines, as well as the importance of developing an analytics culture in the organization. This is Kelly's second book, and I hope there are more to come. She shares her broad background and deep insights into hospitality analytics. I highly recommend it."
—Dave Roberts, SVP, Revenue Management and Revenue Analysis, Marriott International
"Big data and analytics are a game changer for hospitality and casino executives if they can use them effectively. Many executives struggle to think beyond traditional applications and define new business models and strategies with big data in mind. Finally, there is a playbook for hospitality organizations seeking to become data driven and transform the way they think about their business."
—Annette Green, VP of Sales, Hospitality & Gaming, SAS
"The success of the global hospitality industry hinges on knowing our customers. Their profiles, perspectives, priorities, and behaviors. Analytics helps us develop the attribution model of our customers. As a practitioner, educator, researcher, and thought leader, Kelly McGuire has the perfect combination of skills, experience, knowledge, and perspective to lead this discussion."
—Ted Teng, President and CEO, Leading Hotels of the World
