TAKE CONTROL OF REVENUE MANAGEMENT IN THE DIGITAL ECONOMY
Hotel Pricing in a Social World prepares hotel executives to survive and thrive in today's highly competitive market by outlining how to build profitable pricing strategies. This groundbreaking book taps revenue leaders from around the world who are driving their organizations with analytics to share their best practices, personal experiences, and data to facilitate your own revenue improvement. The answers to improving your hotel's revenue lie in your customers' behavior, and now you can discover what they are telling you about your brand by:
- Grasping the practical application of key concepts through original research, case studies, and industry examples
- Exploring the variety of factors affecting revenue management and the skills and competencies revenue managers will need in the future to stay in demand
- Capturing, storing, and accessing the high variety, velocity, and volume of data available to hotels
- Following proven steps to use revenue management to profit from market opportunities and overcome challenges
Open up new opportunities for career advancement and higher profits with Hotel Pricing in a Social World.
