Avand Danesh :: Account Management: Sales 12.5

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Account Management: Sales 12.5

Langdon

ISBN: 978-1-84112-458-2

Paperback

134 pages

February 2003, Capstone

This is an out of stock title.

Fast-track route to understanding key account management and its importance to a successful and profitable business
Covers increasing the volume, profitability and predictability of key account sales, a team-based approach to account selling, planning for long-term account management and allocation of resouces
Examples and lessons using SWOT analysis on the mission statements of a number of companies from different sectors
Includes a resource section and access to a free website for insights, ideas and the best practice in account management, as well as key steps to practicing successful account management, key concepts and thinkers and an FAQ section

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