Economics and Management of Creativity

This book describes the challenges of the innovation strategies of SMEs, ETIs and large companies by analyzing the different systems of innovation management with a perspective of anchoring in the territories. The objective is to show first of all how the sustainable competitive advantages of companies are conditioned by the control of the new fields of knowledge through the exploration and exploitation of technological opportunities determining not only for their survival but also for the Technological trajectories they will follow in the market.
We show collaborative innovation allows companies to include stakeholders (consumers, employees, suppliers, external collaborators, etc.) upstream of the innovation process and facilitates the rapid adaptation of enterprises to a changing selection environment.