Campaign Communication and Political Marketing

Philippe J. Maarek’s Campaign Communication and Political Marketing offers a comprehensive look at the structure and mechanisms of modern political campaigns. Covering topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more, Campaign Communication and Political Marketing provides a thorough and detailed insight into the science of running for office.  With case studies that include the campaigns of Barack Obama and France’s Nicolas Sarkozy, Maarek’s text explains the nuances of political culture from nation to nation while highlighting the similarities of campaign functions internationally.