Understanding Organ Donation: Applied Behavioral Science Perspectives

The worldwide need for transplantable organs continues to increase. Over 100,000 people are on the waiting list in America alone. This groundbreaking book introduces the realm of organ donation and provides wide-ranging examples of successful theory-based interventions across real-world situations.

With contributions from scholars and professionals actively working in this field, and reporting on the very latest developments, this volume provides a concrete example of how evidence-based, translational research functions in a real-world nascent field, with life or death outcomes.

Understanding Organ Donation is an invaluable resource for organ donor professionals, applied social psychologists, health psychologists, and policy-makers, as well as professors and students in health communication who are interested in theory-based research in real-world contexts.