The Little Book of Big Ideas shows how the new on demand, smart, context sensitive, portable media affects the relationship between the broadcaster/producer and the consumer, turning it into something that is creating more opportunities for ‘creatives’ than ever before.
Through a series of essays that examine the latest thinking in such areas as pervasive and ubiquitous computing, on demand mobile media and other such emergent channels, the book presents a range of ideas that explore the future of content and its relationship to the consumer.