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Little Book of Big Ideas
ADAMS
ISBN: 978-1-4051-6251-7
Hardcover
224 pages
March 2020, Wiley-Blackwell
Title in editorial stage
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  • Author Information
The Little Book of Big Ideas shows how the new on demand, smart, context sensitive, portable media affects the relationship between the broadcaster/producer and the consumer, turning it into something that is creating more opportunities for ‘creatives’ than ever before.


Through a series of essays that examine the latest thinking in such areas as pervasive and ubiquitous computing, on demand mobile media and other such emergent channels, the book presents a range of ideas that explore the future of content and its relationship to the consumer.

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