Marketing For Dummies, 3rd UK Edition

How to get your business noticed, the customers flocking and your profits soaring!

Marketing is about finding and connecting with customers, getting them to buy what you're selling and keeping them coming back again and again. Which is why, whether you run a small shop or work for a large multinational, great marketing is key to your business success. Written by a team of experts and packed with real-world examples, this third edition of the bestselling guide is the quickest, easiest way to get up and running with state-of-the-art marketing strategies, tools and techniques.

• Get the lie of the land – inexpensively research your customers, your competitors and your market, and position your business in the marketplace

• Plan a marketing strategy – develop a marketing strategy tailored to your business and write a winning marketing plan

• Get your creative juices flowing – think like a marketer and generate bold new ideas for communicating creatively with your customers

• Produce champagne advertising on a beer budget – create cost-effective advertising for all media, press releases and product placements for TV, radio and online

• Tap the huge power of social media – use social media and e-marketing tools to spread your message with viral marketing, search engines and mobile apps

• Connect with your customers – create a brand identity, design eye-catching packaging, price your products or services and provide first-class customer service

Open the book and find:

• The latest innovations in marketing

• How to plan your marketing strategy

• Digital alternatives to advertising

• How to maximise your marketing impact

• Inexpensive market research ideas

• Effective advertising and promotions you can do for little or no cost

• Ways to generate new profits with direct marketing and PR

• Tips to help you avoid common marketing mistakes

Learn to:

• Find a marketing strategy that's right for your business

• Write a winning marketing plan

• Connect with your customers and find out what they really want

• Make use of the latest (and established) marketing techniques