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Cover image for product 1119953219
Hills
ISBN: 978-1-119-95321-0
Paperback
384 pages
May 2016
This is an out of stock title.
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Learn to:

  • Grasp the fundamentals of cognitive psychology
  • Apply key concepts concerning perception, memory, language and thought
  • Write better research reports

Demystify the core concepts of cognitive psychology

Written specifically for psychology students and professionals, this hands-on guide provides an accessible and entertaining introduction to the field of cognitive psychology. Unlike the dense and jargon-laden content found in most psychology textbooks, it offers easy-to-understand explanations of the fundamental elements of cognitive psychology, giving you a firm grasp of the material.

  • Put the 'fun' in fundamentals — get a fascinating introduction to the field of cognitive psychology, from its history and relationship to other areas of psychology to how it's now studied
  • Go cerebral — discover how cognitive psychology can be applied in the real world and find useful pointers for how you can use it to aid your learning
  • It's all about perception — grasp how sensation, visual perception, object processing and attention play a major role in psychology
  • Forget about it — understand how short and long-term memory work, why we don't remember everything we've learnt and how critical aspects of everyday memory function
  • Something to talk about — find out the role that language and thought play in cognitive abilities

Open the book and find:

  • Cognitive models that are used to explain rationality
  • How humans solve simple and complex problems
  • The cognitive processes involved in making decisions
  • How emotion affects thought
  • Ten eye-opening case studies
  • Do's and don'ts for writing research reports
Wiley Global Education
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