Learn to:
- Grasp the fundamentals of cognitive psychology
- Apply key concepts concerning perception, memory, language and thought
- Write better research reports
Demystify the core concepts of cognitive psychology
Written specifically for psychology students and professionals, this hands-on guide provides an accessible and entertaining introduction to the field of cognitive psychology. Unlike the dense and jargon-laden content found in most psychology textbooks, it offers easy-to-understand explanations of the fundamental elements of cognitive psychology, giving you a firm grasp of the material.
- Put the 'fun' in fundamentals — get a fascinating introduction to the field of cognitive psychology, from its history and relationship to other areas of psychology to how it's now studied
- Go cerebral — discover how cognitive psychology can be applied in the real world and find useful pointers for how you can use it to aid your learning
- It's all about perception — grasp how sensation, visual perception, object processing and attention play a major role in psychology
- Forget about it — understand how short and long-term memory work, why we don't remember everything we've learnt and how critical aspects of everyday memory function
- Something to talk about — find out the role that language and thought play in cognitive abilities
Open the book and find:
- Cognitive models that are used to explain rationality
- How humans solve simple and complex problems
- The cognitive processes involved in making decisions
- How emotion affects thought
- Ten eye-opening case studies
- Do's and don'ts for writing research reports