We live in an era where the impact of human decision-making has significantly altered the health of the planet. Not only have we warmed the surface temperature of the earth, but we have contributed to resource pollution, depletion and extinction. At the root of the environmental crisis is consumption, convenience and the accumulation of capital, all of which have been acceltereted through strategic marketing and communication.
Environmental advocacy is inherently interdisciplinary and requires a fundamental understanding of the dynamic interactions of social, economic and ecological systems. The chapters of this book are sequenced to introduce students to key concepts and theories from multiple disciplines in an effort to build a framework for designing, implementing and evaluating and evaluating environmental campaigns. For the past ten years I have been teaching courses in public relations, environmental communication and advocacy. Every semester I cobble together a collection of chapters and resources from multiple sources because there isn't a definitive guide to help students learn how to design a pro-environmental campaigns. While the environmental crisis continues, it is time that we created an intergrated suite of tools to teach the next generation of students and citizens how to change the world.
