Sales Badassery: Kick Ass. Take Names. Crush the Competition.

Most sales professionals supplicate to prospects and give away all of their power. They don’t see high-powered prospects as equals and peers, and instead they chase, beg, and virtually sell their souls, saying things like, “I’ll be at your beck and call after you buy!” The solution is to train sales reps to stop sucking up to prospects and accepting the word “no,” tolerate zero disrespect from prospects, and show up as a sales badass. The Sales Badassery philosophy is a take-no-prisoners approach to selling that transforms the salesperson not only into a businessperson equal to the prospect, but also gives the salesperson all of the power in the transaction in order to steer the prospect to buying. After the sale, the new customer sees the Sales Badass as a peer and becomes a terrific contact and referral source.