Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose

Praise for Authentic Marketing

"At Deere & Co., we are focused on those who are linked to the land and we take our sense of purpose very seriously. I'm very happy to see Larry urging other organizations to understand how to be conscious of their larger role in the world—while meeting growth and corporate objectives. I strongly believe these must go hand in hand."
—Sam Allen, Chairman and CEO, Deere & Co.

"Our purpose at Deloitte is to make an impact that matters, for clients, our people and our communities. Larry's book provides a valuable guide for companies seeking to discover their purpose, have a positive impact on the world, and inspire and motivate their workforce."
—Diana O'Brien, Deloitte Global Chief Marketing Officer

"Authentic Marketing captures what every executive needs to know, as purpose becomes a driving force in business and society. Customers eagerly share stories that appeal to their values…and serve to co-create brands."
—Linda Boff, Chief Marketing Officer, GE

"Larry explains how to seamlessly integrate 4 critical elements to thrive in today's competitive world: business strategy, corporate purpose, customer engagement, and technology. His insight into how technology connects to corporate purpose is spot-on, and the examples he provides are terrific and inspiring."
—Alan Trefler, Founder and CEO, Pegasystems

"This is a timely playbook. Humanizing brands, creating purpose-focused narratives and building trust through earned media are critical components to capture stakeholder hearts and minds in today's environment."
—Andy Polansky, CEO, Weber Shandwick

"Larry's book speaks to what is urgently needed in the vortex of government gridlock and nationalist sentiment across the globe. Private industry is urgently needed to step up and contribute to solving a variety of social issues, which profoundly affect its employees, customers, and communities in which they do business."
—Mary Mazzio, CEO, 50 Eggs, Inc.