Facebook Marketing For Dummies, 6th Edition

• Establish an online presence and a fan base
• Use Facebook Live and Messenger to attract and engage fans
• Integrate Facebook with other marketing plans

Get to the heart of Facebook marketing

Marketing novices and pros alike know the power of Facebook. It's impossible to create a marketing plan without adding creative ways to attract a chunk of Facebook's 2 billion users. This book helps you create a Facebook marketing plan designed to attract your desired audience. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.

Inside…

• Develop a desirable community
• Sell products and services
• Use Facebook events to drive sales
• Get new business tips
• Avoid common mistakes
• Analyze a Facebook campaign