AlphaBrain: How a Group of Iconoclasts Are Using Cognitive Science to Advance the Business of Alpha Generation

BECOME AN INVESTOR WHO MAKES CONSISTENTLY SMARTER DECISIONS BASED ON COGNITIVE SCIENCE

Most investors make their decisions in a reactive, emotionally driven manner. When they don't get the results they want, they tend to blame outside forces and bad luck rather than their own decision-making process. Those who excel in the investment world approach decision making less like an emotional human and more like a machine. In AlphaBrain, investment guru Stephen Duneier reveals how he used cognitive scientific techniques to become a successful investment expert.

Written for anyone who wants to improve the quality of their investment decisions, AlphaBrain describes in detail how to overcome our natural tendency to go with our "gut" and become an investor who is objective, systematic, and thorough. The author outlines a process-driven approach to decision-making that reduces the frequency and magnitude of mistakes and helps investors get the results they want.