Behavioral Marketing: Delivering Personalized Experiences At Scale

Grow Revenue and Convert More Customers through Customization and Automation

Behavioral Marketing gives motivated marketers a single-source guide to using the most advanced, up-to-date marketing tactics to grow revenue and create process efficiencies. In this data-driven world, you need a mastery of digital-marketing tactics to deliver the customized marketing campaigns that capture today's savvy customers. This hands-on resource gives you everything you need to develop a comprehensive, sophisticated marketing plan and quantify the results to prove your success. From defining the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—to demonstrating how to fix highly inefficient processes while implementing your next marketing campaign, this game-changing tool enables you to:

• Understand and effectively implement the key principles of behavioral marketing
• Increase the business contribution of your marketing department by generating predictable revenue
• Gain significant insight and competitive advantage by examining case studies across multiple industries
• Achieve remarkable revenue growth and exponential conversions by improving the way you approach marketing

Because marketing doesn't happen in a vacuum, the entire third part of the book is dedicated to navigating the realities of using behavioral marketing, including staffing the right team, how to introduce data-driven strategies to an existing team, building your personal brand and getting promoted, and real-world examples of what success looks like from leading companies.

From planning to executing to quantifying to modifying for higher conversions, Behavioral Marketing can be the cornerstone of a prosperous marketing career today and into the future.