Google Analytics Integrations

A roadmap for turning Google Analytics into a centralized marketing analysis platform

With Google Analytics Integrations, expert author Daniel Waisberg shows you how to gain a more meaningful, complete view of customers that can drive growth opportunities. This in-depth guide shows not only how to use Google Analytics, but also how to turn this powerful data collection and analysis tool into a central marketing analysis platform for your company.

Taking a hands-on approach, this resource explores the integration and analysis of a host of common data sources, including Google AdWords, AdSense, CRMs, and many others. Armed with this knowledge, marketers and developers can deliver on the promise of a truly transformative view of customer behavior and acquisition.

Google Analytics Integrations provides the complete, step-by-step guidance businesses need to improve data integration and behavior analysis, and will show you how to:

• Use proven techniques to collect clean and accurate data
• Integrate and import all relevant marketing and customer data into Google Analytics
• Use new analytical capabilities to gain further insight into customer behavior