Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers

GET THE WORD OUT WITH THIS ACTION-BASED GUIDE TO ORGANIZATIONAL STORYTELLING

Circle of the 9 Muses offers any leader a guide for finding, telling, and drawing value from their organization's unique stories. Once your stories are refined and voiced they offer inspiration to those both inside and outside your company to become springboards to action. Written by David Hutchens with contributions from the world's most influential story consultants and knowledge workers, this vital resource includes a step-by-step guide for creating powerful and transformative stories and contains the best practices of organizational storytelling. The ideas presented have been developed, tested, and refined in the practices of some of the most innovative business and social initiatives of our time.

With this practical guide, storytelling can become a powerful managerial asset in your management toolbox. Hutchens reveals which stories are the right ones to tell and clearly shows how stories can bring employees, customers, and other partners together. Filled with illustrative examples and helpful templates, this innovative road map explains how stories can connect with your company's most urgent initiatives such as change management, knowledge management, culture and identity, engagement, branding, innovation, attracting talent, articulating vision and purpose, generating marketplace support, and more.

Circles of the 9 Muses offers concrete and actionable guidance for understanding and mastering the most effective storytelling techniques. This book is your ultimate field guide to influential storytelling.