Achieving Excellence in Fundraising, 4th Edition

THE REVISED AND UPDATED GUIDE TO FUNDRAISING SUCCESS!

The fourth edition of Achieving Excellence in Fundraising is a comprehensive reference that outlines the core fundraising principles, concepts, and techniques and includes the most current tools, methods, and practices. With contributions from members of The Fund Raising School and the faculty of Indiana University's Lilly Family School of Philanthropy, the text offers a thorough review of the fundraising profession.

This updated resource contains a guide to nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, an understanding of donor dynamics, and shows how to create an institutional development plan. The authors explore the essential marketing and solicitation techniques and include effective volunteer recruitment, retention, and management strategies. In addition, Achieving Excellence in Fundraising offers the key for mastering all the knowledge domains covered by the CFRE certification exam.

Those new to fundraising will find essential concepts explained clearly and presented within a context that gives them meaning and relevance. Experienced professionals can delve into contemporary research such as work on empathy that informs the joy of giving, while also reviewing the fundamentals of relationship building that have withstood the test of time.

Leaders will find descriptions of proven operational structures and guidelines for managing the variety of processes that make up a comprehensive fundraising effort. Achieving Excellence in Fundraising is the ultimate guide to fundraising success.