Facebook All-in-One For Dummies, 2nd Edition

6 BOOKS IN 1

• Creating a Timeline
• Connecting with Others
• Connecting to Other Social Media
• Building a Business Page
• Marketing Your Business
• Developing Facebook Apps

Everything you need to know to use Facebook for yourself and your business

Whether you’re connecting with friends or promoting your business online, Facebook is the place to be on the web. But how do you begin? This all-in-one book will help you get the most out of Facebook personally and professionally, and you’ll gain tips and tricks along the way to make this popular social media platform both fun and useful!

• Get personal — find out how to set up your Facebook account, get familiar with the interface, customize your privacy settings, and much more
• Connect — create your own social media persona, find out how to post and interact on Facebook, and go mobile
• Enter the social media world — connect Facebook with other social media accounts, including LinkedIn^® and Twitter^®
• Build a following — create a business page to ramp up your online presence and build up your community
• Market your business — implement social marketing campaigns, use Insights to track your efforts, and ramp up with ads, promotions, and offers
• Bring on the apps — discover how to create custom apps for business pages, get familiar with the Facebook API, and more

Open the book and find:

• Basic steps for setting up your account
• Privacy settings you need to know about
• Ways to integrate Facebook with all your marketing efforts
• Tips for creating a business page
• How to drive more traffic to and track your business page
• A tour of the Facebook API and custom apps
• Tips on using Insights to find out how your ads are doing