Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels

Praise for Content to Commerce

"Social media has fundamentally changed the way we do business today. This book is a terrific blueprint for how brands can successfully drive social media marketing at scale."
--Pete Cashmore, CEO and founder, Mashable

"Avi Savar was a savant when it came to knowing that brands were becoming the new media (long before most had any idea this was the case). Now with Content to Commerce, he illuminates the path from theory to operational practice--convincingly showing that, to indeed be the new media, brands have to act much like a traditional broadcasting network."
--Marisa Thalberg, VP, Corporate Global Digital Marketing, The Estée Lauder Companies, Inc.

"In the quickly changing, enigmatic world of digital marketing, it is critical for us to learn how to navigate across paid, earned, and owned media channels. Avi Savar has helped many marketers evolve from staid models of talking 'at' consumers to truly engaging them with their brands. Anyone who wants to advance their skills in the fascinating world of digital content and social media will benefit from this book."
--Mindel Klein Lepore, Marketing Director, Integrated Marketing Communications, Colgate-Palmolive Company

"Years of experience, trial, error, and insight condensed into a comprehensive road map to successful social media marketing."
--Bill Davenport, Executive Producer, Wieden + Kennedy