A practical toolkit for using communication at every step of the innovation process
Many creators of The New are paying attention to the growing body of methods and frameworks for managing innovation. But among innovation management methods, what is missing is an equally considered and robust playbook for how to explain that work—to ourselves, to our teammates, and to others—and for how to engage others in advancing new ideas into organizations and markets.
Communicating The New reframes the role of communication in the innovation process as a powerful integrative tool for individuals and teams. It introduces core concepts and methods that help manage complexity; accelerate synthesis; and clarify and diffuse important knowledge for the people who need to act on it. To do so, it presents a framework and methods to help innovators address five distinct moments in which communication methods can advance the development process. Along the way, the book outlines a new communication mission for innovators, one that prioritizes the engagement, alignment and judgment of the many human beings involved in the work, so that communicating The New and creating The New become inseparable acts.
This innovative guide:
- Reveals how to use communication to tame and frame the inherent complexity of creating The New
- Offers robust methods for making the innovation process clear, coherent, and accessible to others
- Presents a collaborative approach that brings together people from different disciplines to explore new ideas effectively
- Applies to the creation of new products, environments, processes, policies, experiences, and more
