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Cover image for product 1118355032
Desai
ISBN: 978-1-118-35503-9
Hardcover
235 pages
June 2013
This is an out of stock title.
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"Innovation Engine will help you build a climate and culture of innovation. A must-read for every serious executive desiring innovation as a daily habit in his or her organization and to drive innovation execution."
—Vijay Govindarajan, coauthor of the New York Times and Wall Street Journal bestseller Reverse Innovation

Discover how to become a world-class innovator with the guidelines, tools, and techniques found in Innovation Engine

In today's dynamic business environment, your business strategies are constantly adapting and evolving. For innovation to be successful, it must be linked to your current strategic intent, a unique direction for the company that will generate specific short-term and long-term value targets. Innovation Engine demonstrates how to implement a scorecard methodology around innovation in your organization to maximize your execution capability.

Emerging out of conversations with executives who have shared their innovation experiences and knowledge—from companies including Microsoft, Yahoo!, Bristol-Myers Squibb, The Hartford, Prudential, Merck, Macy's, AT&T, and Google—author Jatin Desai draws on his thirty years of experience to provide you with the strategies, processes, tools, and behaviors to transform your company into an innovative enterprise.

Innovation Engine helps leaders and managers:

  • Create a business case for innovation and supporting innovation strategy linked to business vision and goals
  • Accelerate innovation outcomes by reducing time-to-market
  • Expand the idea landscape with solid insights about the future
  • Build a pipeline of corporate innovators—the key talent for future growth
  • Balance profit, performance, and market differentiation
  • Help create a world-class, engaged workforce

Learn how to complement your organization's operational performance mindset with the innovation execution mindset, through the guidelines found in Jatin Desai's Innovation Engine.

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