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Kuzmeski
ISBN: 978-1-118-15629-2
Paperback
270 pages
January 2012, ©2010
This is an out of stock title.
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Praise for ...And the Clients Went Wild!

"My firm works with hundreds of high-level leaders in the healthcare industry. And I've discovered that the best way to influence busy people is to craft clear, targeted, cut-to-the-chase messages and repeat them again and again in various ways. Maribeth Kuzmeski has this formula down pat. Whether you're seeking to grow a company or to deepen and strengthen relationships with existing clients, her book is a must-read."
— Quint Studer, CEO and founder of Studer Group, bestselling author of Results That Last

"The best hands-on book on contemporary marketing I've seen.Highly recommended!"
— Alexander Hiam, author of Marketing For Dummies®

"As an entrepreneur who specializes in financial services, I recommendthis book to any professional who desires to attract, versus chase, quality prospects and clients. The principles that Kuzmeski talks about are timely and relevant, and her playbook provides the concepts and strategies to help you differentiate yourself in today's competitive marketplace."
— Lou Cassara, CLU, ChFC, CEO of The Cassara Clinic, coach and consultant, author of From Selling to Serving: The Essence of Client Creation

Wrox
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