Big Data Analytics: Turning Big Data into Big Money

Think bigger and see bigger returns with Big Data Analytics

You're sitting on a gold mine. Buried deep within your backup, in your data archives, or in the data sets right under your nose, are the secrets to increasing your revenue, finding new business relationships, and making more intuitive decisions that will take your organization to the next level. In Big Data Analytics, you'll discover how to harness, analyze, and leverage your data to see big returns to your bottom line.

Author Frank Ohlhorst shares his decades of technical experience to show you how to implement Big Data analytics into any size business or industry. In Big Data Analytics, you'll discover how to mine the value of the data, expose trends that can be converted into competitive strategies, and explore data sources in more interesting and applicable ways to develop intelligence that solves problems and increases profits, productivity, and business opportunities.

Exploring the concepts behind Big Data, how to analyze that data, and the payout you can achieve from acting on your data, Big Data Analytics reveals:

• The 4Vs of Big Data and the intrinsic value of each
• Big Data and the business case: beyond Hadoop
• Building the Big Data dream team
• Choosing among in-house, outsourced, or hybrid approaches
• The evolution of Big Data: today, tomorrow, and the next day
• Best and worst practices
• Bringing it all together

Any organization looking to stay ahead of the pack needs to get its arms around Big Data today. Learn how to make your data a key component of your growth strategy with Big Data Analytics.