Building the Successful Veterinary Practice, Volume 3, Innovation & Creativity

Release the innovation and creativity of practices confined by conventional thinking and day-to-day routines.

Thomas Catanzaro, practitioner and nationwide consultant, is witness to the power of change and taking risks. In this third and final volume of Building the Successful Veterinary Practice, Catanzaro presents concepts, tools, and exercises that can be used to change procedures, the practice environment, knowledge levels, and even attitudes in your practice. Some of the topics the author examines:

• Fostering motivational and excitement


• Promoting nonstop change


• Overcoming the fear of failure


• Breaking the procrastination habit


• Hiring and keeping winners


• Redesigning jobs


• Stimulating productivity with veterinary extenders


• Creating the client bond


• Writing brochures and newsletters


• Marketing advantages of scheduling


• Communicating and the Council of Clients


• Bundling services


• Building a learning environment


• Rewarding innovation and creativity


• Exercising team creativity