Branded!: How Retailers Engage Consumers with Social Media and Mobility

Today's technology-savvy consumers are constantly using social media to share their views—often from their phones from a store aisle—of a retailer's quality, products, pricing, and services. Branded! shows retailers how to "get inside customers' heads" as a result of this whole new digital method of listening and engaging with consumers. Brimming with reviews of retailers who have embraced the "culture to consumer" approach to their business and fully leveraged the potential of social media and mobility, Branded! highlights superstars of the social world, including:

• Starbucks, with more than twelve million fans on Facebook and the number-one social brand

• Zappos, whose culture is its brand, has 1.7 million followers on Twitter

• Wet Seal, an innovator in teen engagement through its Outfitter social network

• Macy's, using its digital hub to engage customers across all channels

• 1-800-Flowers.com, a trailblazer in mobile and social shopping

• JCPenney, embarking on a digital transformation through open culture

• Pizza Hut, with its award-winning "killer" iPhone app and ubiquitous Tweetologist

• Best Buy, with visionary leadership for the "The Connected World"

Social media and mobility can make you or break you. The time is now to leverage this incredible opportunity or give up brand and market share growth. Learn how to become a brand leader through these exciting digital channels with Brennan and Schafer's Branded!

Praise for Branded!

"You owe it to yourself, to your colleagues, and to your stakeholders to read this book. You'll be glad you did."
—From the Foreword by Dave Evans, author of Social Media Marketing: An Hour a Day and the forthcoming Social Media: The Next Generation of Business Engagement, and cofounder, Digital Voodoo