Persuasion and Influence For Dummies

Charm, character, appeal, personality – call it what you will, it's that special something that turns No into Yes, closes the sale and makes others want to go that extra mile. At work, it can spell success. In life too, it can be the key to achieving your goals. Now, with the help of top executive coach Elizabeth Kuhnke, you can unleash your own powers of persuasion.

• The something that's special – get a handle on the qualities people find most compelling and learn to integrate them into your presentation

• Click! – establish a connection with your listener, make your case, and display your credibility and expertise

• Listen and learn – become an active listener and zero in on what really matters to your audience

• Evolve and adapt – define their decision-making style and adapt your approach for maximum effectiveness – no matter how different your audience is from you

• Master the gentle art – motivate others by quietly appealing to their drives, needs, and desires and lead by example

• It's not just what you say – discover the enormous power of non-verbal cues, including body language, tone of voice, and style of dress – and learn how to wield it

Open the book and find:

• How to master body language, style and tone

• The way to use key words and behaviours that have an impact

• Ways to find common ground and establish a connection

• How to capture their attention and keep them interested

• Advice on putting yourself across convincingly

• How to get things done through others

• What makes others tick

• The secret of adapting an approach to any audience on the fly

Learn to:

• Become more influential in the workplace

• Develop effective listening and rapport-building techniques

• Adapt to your listener's style

• Use persuasive language to reach your goal