Always A Winner
Finding Your Competitive Advantage in an Up and Down Economy
Peter Navarro
Author of The Coming China Wars
Praise for
Always A Winner
Finding Your Competitive Advantage in an Up and Down Economy
"In much the same way that Good to Great uncovered hitherto hidden secrets of highly successful companies, Navarro's Always a Winner uses extensive research to reveal the overriding importance of learning how to forecast and strategically manage the business cycle for competitive advantage. In doing so, this book provocatively explores a critical aspect of successful management virtually untapped by the existing strategy literature."
—Dan DiMiccoChairman and Chief Executive Officer, Nucor Steel
"Always a Winner is an important and timely guide to thriving in challenging economic times. Professor Navarro deftly bridges the academic and business communities, showing corporate leaders how to read economic tea leaves to anticipate business cycles. His 'Master Cyclist' credo offers many practical tips and real-world case studies for steering companies through turbulent economic seas."
—Mark Greene, PhDChief Executive Officer, FICO (Fair Isaac Corp.)
"Navarro's Always a Winner shows why forecasting the economy with a ruler can be lethal for corporate executives and money managers. He demonstrates how to skillfully anticipate the ups and downs of the economy and successfully navigate through them. The current economic crisis clearly demonstrates why this book is so important to have on your bookshelf."
—Mark ZandiChief Economist and cofounder of Moody's Economy.com
"Professor Navarro's astute insight that a recession can do far more damage than any ten competitors underscores the supreme importance of recession-proofing your company in these turbulent times. Navarro not only shows you how to do just that, his 'always a winner' forecasting tools and management strategies will help you keep your bottom line up even when the economic cycle is down."
—Jim CaudillPresident, Black & Decker Hardware and Home Improvement
"Navarro's wealth of real-world examples will show you how to make both economic recessions and recoveries invaluable allies in executing competitive corporate strategies. A must-read!"
—Lakshman AchuthanManaging Director, Economic Cycle Research Institute
