* Shows businesses how to take Outlook beyond e-mail and use it to manage time, tasks, contacts, customers, marketing, sales, and finances
* Provides practical, easy-to-implement solutions based on an application that is already installed on most computers-a great opportunity for small and mid-sized businesses
* Shows how to set up and use Business Contact Manager, an optional Outlook add-in
* Topics covered include building a customers and suppliers database, tracking mailings and telemarketing campaigns, turning sales prospects into customers, keeping current customers happy, and managing finance and administrative controls